Tesco boosts commitment to fresh, sustainable seafood – Fishupdate.com

Tesco boosts commitment to fresh, sustainable seafood Published:  16 November, 2005

IN a boost to “ethical” shopping, Britain’s leading supermarket is offering shoppers a new range of Marine Stewardship Council (MSC) certified sustainable seafood on its 432 fresh fish counters throughout the UK.

“Consumers are worried about overfishing but many don’t know what to do about it,” says Amy Williams from the MSC. “Our eco-label makes it easy to buy the best environmental choice in seafood, and with this initiative Tesco is bringing that option to millions more.”

Recent reports have brought sustainable fishing to the forefront of the environmental agenda and the MSC says it is encouraging that the country’s biggest retailer is taking sustainability so seriously.

Since 2001 Tesco has sold fresh, chilled, smoked and frozen seafood products bearing the distinctive MSC eco-label. Now MSC-labelled fish will also be available fresh on the retailer’s 432 fish counters, giving shoppers greater choice and the opportunity to support future-friendly fishing practices.

Offering salmon and hake all year round, and mackerel and herring when available and in season, Tesco fresh fish counters recently passed the MSC’s strict standard for traceability in seafood supply. This ensures that any fish bearing the MSC logo can be tracked back through the supply chain to one of 14 fisheries worldwide to hold the MSC certificate for sustainable and well-managed fisheries.

In-store and by the end of the year, Tesco will be promoting this move by utilising TV plasma screens over the counters and Tesco fish counter staff will also undergo training on the certification and what it means for customers.

“Tesco is committed to offering customers sustainable choices, and this move demonstrates that commitment in action,” said David Oliver, Fresh Fish Technical Manager for Tesco. “Fish is a healthy meal option for families; it also needs to be a healthy option for our oceans and fishing communities – that is what the MSC delivers and we are glad to increase our level of involvement.”

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