Sustainable fish rolls launched in Hastings –

Sustainable fish rolls launched in Hastings Published:  23 August, 2006

JO Fairley and Craig Sams, the creators of Green & Black’s organic chocolate, have ventured into a new area of ethical food – sustainable fish rolls.

From their thriving all-organic Judges Bakery in Hastings, Fairley and Sams have re-invented familiar recipes using locally-caught fish certified as sustainable by the Marine Stewardship Council.

Giving a new spin to the traditional sausage roll, a light, organic pastry roll is filled with spiced kipper or mackerel. The MSC’s distinctive blue eco-label is displayed on the pie cabinet to tell the bakery’s customers that the fish is from a sustainably managed fishery.

“We are thrilled to be able to support our local fishing industry by creating a delicious product that makes the most of their catch,” says Jo Fairley. “We opened our shop because we believe that all food should be sustainably produced, and local wherever possible. Much of our fruit, veg, meat and cheese travels just a few miles before it reaches the shelves of our shop, and so it makes perfect sense to offer something we’ve created using local fish.”

In using the MSC label, Judges Bakery is joining the growing band of independent retailers and restaurants in Hastings committed to supplying high quality, local seafood with a proven record of sustainability. The fish is supplied by local fishmonger Rock-A-Nore Fisheries, which sources from Hastings’ sustainable MSC-certified mackerel, herring and Dover sole fisheries. The kipper rolls are locally known as ‘Rock-a-Nore Rolls’, a reference to the beach-side street where fish has been sold for centuries. The mackerel rolls are called ‘Mack-a-Rolls’.

Judges Bakery recently received MSC Chain of Custody certification, which is needed to sell fish products from an MSC-certified fishery.

“We are delighted that another independent Hastings business uses the MSC eco-label. It proves once again that the MSC not only works for large retailers. The fact that the bakery is run by people with a history of pioneering organic sourcing makes this certification even more exciting,” says Rupert Howes, Chief Executive of the MSC. is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.