Substantial export rise for Scottish salmon, new figures show –

Substantial export rise for Scottish salmon, new figures show Published:  07 September, 2004

The exports of Label Rouge Scottish salmon to France increased by 15% during the first half of 2004, compared with the same period for the previous year, according to a statement.

The new figures, released by trade body Scottish Quality Salmon, show that a total of 2730 tonnes have been exported to France during January – June 2004, compared with 2364 tonnes for the same period in 2003.

Commenting on the continued success of Label Rouge Scottish salmon, Brian Simpson, the chief executive of Scottish Quality Salmon, said:”This further

demonstrates the confidence that the French consumers have in the quality of Label Rouge Scottish salmon.

“The first half of 2004 mirrors the growth of previous years.”

The increases come despite controversy early in 2004 over the presence of toxins in salmon.

Mr Simpson continued: “Earlier this year I enthused about our new promotional material and this has undoubtedly helped to reassure those consumers that had their confidence dented at the beginning of the year.”

“Adding the recently acquired Protected Geographical Index (PGI)

status to this combination should help boost Label Rouge Scottish salmon sales even further and in doing so further improve the nation’s health,” he added.

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