Shetland: Farmed shellfish marketing conference takes place tomorrow –

Shetland: Farmed shellfish marketing conference takes place tomorrow Published:  09 February, 2006

THE North Atlantic Fisheries College in Scalloway is to host a unique

farmed shellfish marketing conference tomorrow.

The seminar, co-hosted by the Scottish Shellfish Marketing Group (SSMG), will examine the farmed shellfish supply chain and marketing opportunities for the future.

During the day, delegates will hear from a number of high quality speakers including Libby Woodhatch, chief executive of Seafood Scotland; Waitrose fresh fish buyer Jeremy Ryland-Langley; SSMG’s managing director Donny Gillies; as well as consultant Ron Ferguson who took SSMG through considerable change and restructure.

SSMG chairman Walter Speirs said: “The structure of the day logically follows the supply chain and begins with a presentation on raising consumer awareness of Scottish seafood delivered by Libby Woodhatch. One of the UK’s multiple retailers will then present views on current customer requirements.

“We will also hear from our managing director on how to develop markets based on service quality and innovation, a contribution from consultant Ron Ferguson on how to structure, manage and develop your business to achieve the best possible returns, and some personal thoughts on the value of the co-operative, concluding with an open forum which will give representatives of Shetland’s mussel production the opportunity to present their views on how to reach the market and how the sector is developing locally.”

Ruth Henderson, chief executive of Seafood Shetland, added: “The conference will be of great value to the industry, particularly as Shetland is supplying an incredibly high level of Scottish mussel production and has an exceptional reputation in the marketplace.”

The conference, sponsored by Shetland Islands Council, Shetland Enterprise and SSMG, is open to members and non-members alike. The conference will be followed by SSMG’s Annual General Meeting. is published by Special Publications. Special Publications also publish European Fish Trader, Fishing Monthly, Fish Farming Today, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.