Seafood week celebration drives up sales –

Seafood week celebration drives up sales Published:  07 April, 2005

COMPANIES that took part in Seafood Week 2004, the UK’s largest seafood celebration, have reported an increase in seafood sales, the Sea Fish Industry Authority (Seafish) has announced.

In a call to companies to make Seafood Week 2005 (7 – 14 October) an even greater success, Seafish revealed that the promotion can help drive up sales of seafood.

“Last year’s results prove that Seafood Week is clearly good for business,” said John Rutherford, chief executive of Seafish.

Heidi Easby, Commercial Manager of Fish and Seafood at the Brakes group: “Seafood Week is a great opportunity to drive sales and heighten the awareness of our extensive ranges of seafood with our customers. Brakes and its speciality seafood supplier M&J Seafood are proud to support this industry-led initiative and assist our customers to drive sales of their seafood offerings with dedicated sales promotions, advertising campaigns and point of sale materials.”

Martin Wormull, Food and Beverage Operations Manager at the Hilton Group said: “With an average increase in sales across participating outlets of 35%, we are delighted to have participated in Seafood Week 2004”. is published by Special Publications. Special Publications also publish European Fish Trader, Fishing Monthly, Fish Farming Today, Fish Farmer, the Fish Industry Yearbook, the Scottish Fishermens’ Federation Diary, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.