Seafood Week 2005 hailed the best yet –

Seafood Week 2005 hailed the best yet Published:  22 December, 2005

THIS year’s Seafood Week, organised by the Sea Fish Industry Authority (Seafish), saw a record number of participants with over 7,000 businesses taking part.

Major UK companies including Sodexho, M&J Seafood, Les Routiers hotels and restaurants, Chef & Brewer and Harry Ramsden’s took part in the event which ran from October 7-14.

Fronted by Carol Vorderman, Seafood Week encouraged people to try more exotic varieties of fish. It also promoted the health benefits

of seafood, along with how quick and easy it is to cook.

Sodexho contract caterers saw a 15 per cent increase in sales across their 950 units during Seafood Week. Peter Joyner, executive development chef said: “Our customers loved the promotion and the chefs really enjoyed cooking the new recipes. It was a real success for us and I hope we will be repeating it next year.”

Booker Cash & Carry carried a competition on its fresh and frozen fish counters and saw sales volume increase by a third.

There was also a good uptake within pubs and restaurants with more than 5,000 participating across the UK. Les Routiers experienced up to a 65 per cent increase in sales in certain outlets. One restaurateur said: “Seafood Week is an excellent way of educating the public. Our menus were very well received throughout the week, people really enjoy seafood when they give it a try.”

This year also saw the multiples get behind Seafood Week in a bigger way. ASDA, Morrisons, Sainsbury’s, Tesco and Waitrose all supported Seafood Week with a series of promotional events.

John Rutherford, chief executive of Seafish said: “We are delighted to have had our most successful Seafood Week yet. A number of new organisations came on board showing the event is becoming more successful every year. We are now looking forward to the challenge of 2006 and hope for a repeat of this year’s success.”