Seafood Scotland launches new export initiative – Fishupdate.com

Seafood Scotland launches new export initiative Published:  28 June, 2011

SEAFOOD Scotland is launching a new export programme to provide companies with insight and support that will help them respond to market changes and maximise opportunities to develop or expand trading links with France, Spain and Italy.

“These will help to identify changes in consumer behaviour, identify new trends, and aid trade development for seafood companies,” said Clare Dixon, Seafood Scotland marketing manager. “Bruno Correard is also available to provide support on the ground in these countries where needed.”

Seafood Scotland’s chief executive Libby Woodhatch added: “We are delighted that Bruno will be undertaking a role for Seafood Scotland and the Scottish seafood industry. He has a wealth of European and global seafood experience, from catching right through to retail and foodservice. The market insight and intelligence he provides will ensure that we remain market-facing and able to maximise the value of Scottish seafood.

“With his extensive network of contacts, he is also able to identify new opportunities for Scottish seafood.”

Bruno Correard is visiting Scotland this week between Wednesday and Friday this week and is available for private meetings with seafood companies to discuss to discuss their ambitions for European markets.Appointments are available by emailing Clare Dixon or by calling her on 0131 557 9344.

Seafood Scotland is also working alongside Scottish Development International to explore global markets. “We are currently canvassing seafood companies, requesting information about the markets they export to and those they would like to develop,” said Clare Dixon. “This assessment will be used to identify future export growth opportunities as part of a wider push to develop the entire Scottish food and drink industry.”