Seafish announces supermarket partners for special week Published: 12 September, 2006
ASDA, Morrisons, Sainsburys and Waitrose have all signed up as supermarket partners for the 2 a week themed Seafood Week running from 6-13 October.
The multiples plan a series of events, promotional literature and price offers, for the UKs biggest celebration of seafood, encouraging customers to eat two portions of seafood a week, one of which should be oil-rich.
Waitrose is planning 20 per cent off the majority of service counter fish and shellfish and is producing a customer leaflet and recipe card, featuring the 2 a week logo to show the ease of cooking fish along with nutritional information.
Sainsburys is focusing its efforts on an in-store sampling campaign using fully trained food advisors to explain the health benefits of eating seafood twice a week. A brochure is also being produced with the Why not try theme and campaign logo encouraging customers to try something new today.
Morrisons is producing a 16-page leaflet, featuring easy to cook recipes and cooking tips and sea to plate stories reinforcing the provenance of the seafood on sale. Some outlets will be hosting educational visits, teaching children the importance of eating two portions a week.
ASDA is promoting the 2 a week message throughout Seafood Week on ASDA FM, the biggest commercial radio station in the UK. Stores will also offer price promotions encouraging everybody to buy two portions a week. Fundraising activity for the Royal National Lifeboat Institution is also planned.
Andy Gray, marketing executive for Seafish said: Its a real bonus to have high profile multiples on board as its a great way to promote the 2 a week message to consumers. The planned activity is not only an excellent method of educating customers on the health and nutritional benefits of seafood but will also motivate purchase.
Celebrity chef James Martin is the face of 2 a week.
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