Saucy Fish Co to unveil new ready to eat products at European Seafood Show – Fishupdate.com

Saucy Fish Co to unveil new ready to eat products at European Seafood Show Published:  23 April, 2013

THE Saucy Fish Co. is now ready to move into the ready-to-eat market with their first pre-cooked fish product. Their new Ready to Enjoy range, is today being introduced to European markets at the European Seafood Exposition in Brussels and is offering four chilled salmon products that can be eaten cold or heated for a quick meal.

Grimsby-based Saucy Fish which claims to be  Britain’s number one chilled seafood brand, also says it is looking  further to expand internationally on the heels of their successful launches in Ireland, Norway and their recent introduction into the USA.

The new Ready to Enjoy range is the latest step in The Saucy Fish Co.’s commitment to promoting and increasing seafood consumption at home. The company’s staple fresh seafood offerings appeal to health conscious home cooks and are proven to bring new consumers to stores while increasing category growth by 50 per cent.

Retailers in the UK have  already added the Ready to Enjoy products to their stock across an initial push of 440 stores with more grocers to follow closely in the next few days. Retailers that will introduce the Ready to Enjoy products include Sainsbury’s, Asda, Morrisons, Ocado, and Booth’s.

Simon Smith, sales and marketing director at The Saucy Fish Co., said: “The new range of Ready to Enjoy salmon from The Saucy Fish Co. has been created in response to the huge growth in the ready to eat market.

“We’ve always put convenience and inspiration at the heart of The Saucy Fish Co. and this new range expands on that mission, continuing to offer quick and easy meals with no fuss, perfectly suited to today’s busy consumer.

“Our research shows that consumers are looking for nutritional and delicious fish options that are easy to prepare with no mess, and we have the sales results to back that up,” added Smith,

“We take a fun, down-to-earth approach and bring together the freshest and most delectable ingredients for a perfect meal.” 

Saucy Fish Co. credits the success of these products to a unique approach to meeting consumer demand for fresh fish; their fun and accessible product and packaging removes the intimidation factor from fish.