Record smashed as 500th MSC labelled product hits shelves – Fishupdate.com

Record smashed as 500th MSC labelled product hits shelves Published:  28 February, 2007

THE Marine Stewardship Council (MSC) has announced its 500th MSC labelled certified sustainable fish product: Sea Harvest frozen hake fillets from South Africa.

The 500th product comes from the South African hake fishery that achieved its MSC certificate three years ago.

MSC says the certificate means that consumers can be “confident” that hake from this fishery does not contribute to the global problems of overfishing and that buying hake from this fishery rewards sustainable fishing practices.

The hake fillets are on sale in South Africa at the Spar Group, Pick ‘n’ Pay group and Shoprite Group as part of the Sea Harvest brand.

Meanwhile, the UK has taken the lead in the number of certified products available to consumers reaching 100 products and taking over the top of the international league table from the United States .

MSC Chief Executive Rupert Howes said: “This is a really significant milestone both for the Marine Stewardship Council and for the South African hake fishery. This was the first South African fishery to achieve certification in what I hope will be a long line of success stories from the African continent. Clearing 500 products worldwide is an amazing achievement for MSC and is further evidence of a growing trend of consumers and retailers moving towards certified, ecolabelled sustainable fish.”

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