New drive to boost British food – Fishupdate.com

New drive to boost British food Published:  27 September, 2004

Now in full swing, British Food Fortnight, 18 Sept – 3 Oct 2004, will be a real boon for the 3000 food and drink producers in the South West of England.

Established to ensure the long-term economic success of the region’s food and drink industry in 2002 and supported by the South West’s Regional Development Agency, South West Food & Drink estimates that this year’s event will serve up an additional £2-3million in revenue for the region.

British Food Fortnight, a nationwide promotional initiative, is designed to enable producers, retailers, restaurants, pubs and tourism outlets to take a proactive role in educating the public – and in particular young people – about the food and drink that their region produces.

‘The food and drink industry in the South West is worth £3 billion a year to the local economy’ explained Richard Hunter, Managing Director of South West Food and Drink.

‘During British Food Fortnight last year, 97% of retailers taking part saw an increase in sales of regional food and drink by in excess of 16%. That’s an average increase of £650 a store!

‘British Food Fortnight will raise awareness of the diverse and delicious food and drink that the South West produces and the many food experiences available here in the region. Increasing the public’s interest in the pleasures of eating good quality, fresh, seasonal and regional produce reaps benefits for the South West and that’s always welcomed’.

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