National branding of seafood workshop to be held in Paris – Fishupdate.com
National branding of seafood workshop to be held in Paris Published: 16 October, 2012
A ONE-day workshop entitled Sustainability, national branding of seafood products: competing or complementary messages? is being held in Paris on October 18.
The event is being organised by Marie Christine Monfort and Pascale Baelde, of Sea-matters, and looks at the potential competition between brands promoting the national origin of seafood products and messages promoting their sustainability. Is the growing interest in distracting market players away from the difficult sustainability issues? What is the future for these themes as differentiating factors on the French market?
As market operators, you come across obstacles when attempting to respond to sustainability challenges, and particularly because of difficulties in getting relevant and reliable information or guarantee on the sustainability of the products you buy (fresh and frozen). Combined with todays economic crisis and erosion in purchasing power, some fear that the launch of national brands could lead seafood suppliers and buyers to move away from the complexity of sustainable purchase?
This workshop will allow major supplier countries to the French market to present the actions they have undertaken on the subject and explain how they articulate seafood national identity and sustainability in their policies and communication. Middlemen in the seafood chain will have the opportunity to discuss these issues with their suppliers and clients and better understand their intentions. The workshop will also allow buyers at the end of the seafood chain to clarify their needs and expectations.
The workshop is addressed to professional buyers (retail chains, processors, collective catering) and their suppliers (producers and PO, wholesalers, distributors).
Programme
8h45 9h30: coffee
9h30 9h40: introduction
9h40 12h15
· Ireland by Finnian OLuasa, Bord Iascaigh Mhara
· Norway by Johan Kvalheim director Norway Seafood Council and Benedicte Nielsen from Norges Fiskarlag, fishermen association, Northern Norway
· Great Britain by Karen Galloway marketing director Sea Fish Industry Authority, Great Britain
· France by Emmanuelle Sauvion general secretary France Filière Pêche
· USA by Stéphane Vrignaud from NOAA, and Nelly Masson from Alaska Seafood Marketing Institute
12h15 14h00: lunch
14h00 14h50
· Iceland by Gudný Káradóttir Marketing Manager for Iceland Responsible Fisheries
· Canada by Katherine Cinq-Mars, secretary, Environment and fisheries Canadian Mission to the European Union
14h50 15h30
Round table: sustainability of seafood products, national branding: how do these two themes fit with each other? Experience of several seafood operators.
Matthieu Lambeaux, CEO Findus,
Mathias Ismail, CEO R&O Rungis,
Pierrick Lechvien, Système U purchasing manager
Charles Braine, fisherman member of the network petite pêche
15h30 16h30: Thematic workshops
16h30 16h45: Conclusions for the day and what next?
To register, or for further information, visit www.sea-matters.com