Marketing strategy to be developed for Killybegs centre – Fishupdate.com

Marketing strategy to be developed for Killybegs centre Published:  12 April, 2007

John Browne

IRELAND’S Marine Minister John Browne has announced that he proposes to appoint Kevin Bon nar, the former Secretary General of the Department of Enterprise and Employment, to chair a Steering Group of key officials of State Agencies to develop a marketing strategy for Killybegs Fishery Harbour Centre.

This major marketing initiative will help revitalise and re-position the Port as a hub of economic development in the region. The Port underpins a wide variety of economic activity in South West Donegal and the focus of the marketing initiative will be on pursuing new business opportunities including attracting more shipping activity to the Port.

Killybegs is Ireland’s premier fishing port, accounting for over one third of all the fish landings in the country. While fishing will remain the mainstay of the harbour, the development of the new €50 million sheltered, deepwater facility, which can accommodate the largest ships using Irish waters, has opened up opportunities to promote other types of business. The government has said it is important that this state-of-the-art facility in Killybegs is used to the optimum and that advantage is taken of the up-to-date technology and facilities that currently exist in the port.

The Steering Group’s role is to develop a comprehensive marketing strategy and implementation plan to serve as a blueprint for the future expansion of activities in the Port.

The Department of Communications Marine and Natural Resources manages the designated Fishery Harbour Centres around the country. The Steering Group will work closely with officials of the Department and other State Agencies in the North West and report on a regular basis.

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