Isle of Lewis MSC scampi gets official launch –

Isle of Lewis MSC scampi gets official launch Published:  20 October, 2009

YOUNG’S growing eco footprint took another step forward today with the official launch of Britain’s first MSC certified sustainable langoustine – from the Isle of Lewis.

The breaded scampi product is a direct result of MSC (Marine Stewardship Council) certification for the Stornoway, Isle of Lewis langoustine fishery last April.. This achievement was supported and financially sponsored by Young’s, which has a long association with the fishermen in Stornoway and has already invested around £1 million.

Breaded scampi is a traditional product first ‘invented’ by Young’s more than 60 years ago. This latest version is made with whole langoustine tails landed by the Stornoway fleet and peeled at Young’s Stornoway processing facility, before being coated in breadcrumbs and packed in Grimsby. Premium Whole Isle of Lewis Scampi will go on sale in Sainsbury’s stores from next month.

Scottish environment secretary Richard Lochhead said: ‘This is a timely and tremendous boost for fishermen on the Western Isles. It provides spectacular proof that gaining MSC certification can open up a whole new world of trade opportunities and has given consumers added confidence that Stornoway langoustines are a top-quality product from the most sustainable possible source.’

Young’s marketing director Yvonne Adam said: ‘Our new product is the direct result of a superb partnership between our Stornoway team and the local fishing fleet. While the volume of MSC-certified Stornoway langoustine cannot supply our entire brand, we are nevertheless delighted that we can launch a Young’s MSC Scampi which has national distribution by working in partnership with Sainsbury’s.’