Haddock happy hour in the Midlands – Fishupdate.com

Haddock happy hour in the Midlands Published:  04 March, 2005

The long-running Scottish haddock promotion, organised by Seafood Scotland (SFS), will heat up when ‘haddock happy hour’ is rolled out in four chippies in the Midlands on Thursday 10 March.

For three hours, between 16:00 and 19:00, the participating shops, all in the Kidderminster and Bewdley area, will be offering customers delicious goujons of top quality Scottish haddock, all free of charge. The event is part of SFS’s ongoing efforts to raise awareness of Scottish haddock among consumers in England and Wales, where traditionally, cod is the preferred option in many areas.

Libby Woodhatch, Seafood Scotland Chief Executive, says: “Haddock stocks in the North Sea are the highest they’ve been for 35 years and they are being fished responsibly by fishermen using nets with large mesh sizes, which allow smaller fish that haven’t fully matured to escape. With the abundance of sustainable Scottish haddock available, we are encouraging consumers all over the UK to taste it for themselves, and discover just how good a portion of haddock and chips can be.”

Kidderminster shops Foleys Fish Bar and Captain Cod Restaurant will be dishing out Scottish fish during the ‘haddock happy hour’ alongside Merchants House Restaurant & Takeaway and Catchems End Fish Bar in Bewdley (see below for address and contact details).

The Scottish haddock for tasting is kindly donated by Gary Hackett of Hacketts Wholesale Fish, who sources his fresh haddock from processors in the North East of Scotland. Once customers’ taste buds have been tempted, they will be able to buy themselves a delicious portion of fresh haddock and chips from the same supply.

Depending on available resources and demand, further ‘haddock happy hour’ events may be staged over the coming year and it is hoped the haddock awareness campaign will continue to remind consumers and industry members south of the Scottish border, of the variety of fresh, top quality Scottish seafood available to them.