‘FROZEN’ FISH LEAVES ‘FRESH’ OUT IN THE COLD Published:  09 June, 2009

FROZEN fish deserves the same reputation for quality and nutrition as

frozen peas, according to repeated taste test by FASFA (Frozen at Sea

Fillet Association).

Regularly, FASFA conducts blind taste tests judged by catering and fast food peers and every year frozen at sea fillets comes out on top.

The most recent taste test was carried out at the prestigious Fast Food Fair at Donington. Frozen at sea fillets were the runaway winners

15-to-one compared to ‘fresh’ product.

Tim Cartwright-Taylor, chairman of FASFA, says: ‘It’s generally accepted that you cannot get much better than frozen peas when it comes to taste and quality but frozen fish struggles to gain the same kudos as its ‘fresh’ counterpart.

‘Regularly, we test a random audience of industry professionals and

every year frozen fish gets the thumbs up for taste and quality. When

the fish is caught it is cleaned, filleted and frozen on the trawlers

within four hours, which ‘locks-in’ the freshness to guarantee a

beautiful taste when it reaches the plate.’

Visitors to the FASFA stand at the Fast Food Fair were invited to blind taste a sample of frozen at sea cod supplied by Seagold and compare it with a sample of ‘fresh’ fish, which had been supplied by a respected merchant the previous day.

All the fish was cooked in a microwave for the same period of time with no seasoning and no labels or accompanying information.

Visitors marked a voting card to highlight their preference; 15 favoured the frozen at sea product and only one the ‘fresh’ product.

Tim adds: ‘We’ve run these simple tests every year for eight years and

the ‘frozen’ product always wins out. The freezing process at sea just

locks-in the wonderful flavours. Fish frozen at sea retains its

nutritional value and makes the perfect low-cal supper simply grilled or steamed with new potatoes and vegetables.’

FASFA is a trade organisation representing trawler owners and

distributors of ‘frozen at sea’ (FAS) filleted fish from the UK, Norway, Iceland, Faroe Islands, Spain, Russia and Greenland.

FASFA trawler members fish the carefully managed North Atlantic and

Barents Sea waters and supply 90 per cent of the UK’s fish and chip shops.