Finnie visits Orkney Herring Published: 11 August, 2006
SCOTLAND’S Environment and Rural Development Minister Ross Finnie today in Orkney underlined that food producers in Scotland should trade on their location to build successful branding and marketing.
He was speaking as he saw at first hand the Orkney Herring company’s new processing plant, which has allowed the company to increase its exports.
Mr Finnie said: “Scotland enjoys an excellent worldwide reputation for the quality of its food and drink.
“We are working with the industry to help open new markets. I want to see producers and processors adding value to Scottish produce and exploiting local reputations to ensure a more profitable and sustainable food industry.
“In Orkney, food producers are looking at the demands of modern consumers and using the Orkney brand as a key part of their marketing.
“Orkney Herring is just one excellent example of a food business focussed on that demand for high quality produce.”
Orkney Herring is the UK’s largest producer of cured herring.
Its new processing plant has received over £450,000 from the Scottish Executive’s Food Processing and Marketing Grant Scheme to improve its premises.