Chinese celebrate New Year with Norwegian salmon –

Chinese celebrate New Year with Norwegian salmon Published:  09 February, 2007

Food chain Jusco in China has Yu Sheng with Norwegian salmon

NORWEGIAN salmon is featuring in this month’s New Year celebrations in China.

According to the Chinese, 18 February 2007 is the first day of the year. On this date, the Chinese Year of the Dog will give way to the Year of the Pig. The New Year celebrations, which last from 8 February to 4 March, mark the longest and most important of all Chinese festivals.

During the Chinese New Year celebrations, it is traditional to gather families together for huge meals. And furthermore, it is traditional for employers to invite their staff out for big dinners.

For many families, New Year is not complete without Yu Sheng – a traditional dish bringing happiness and prosperity into the new year. This is a salad made up mainly of raw seafood, finely chopped vegetables, peanuts, ginger and other delicious ingredients. But the real jewel in the crown is raw fish, and this is where Norwegian salmon is set to play a part.

At New Year, restaurants and hotels serve traditional Chinese dishes to symbolise happiness. Such dishes are also sold in supermarkets and hypermarkets. The Norwegian Seafood Export Council (NSEC) is working in cooperation with hotels, restaurants and the convenience goods trade to breathe new life into old Chinese New Year traditions, with Norwegian salmon as the main ingredient. At the fashionable Raffles The Plaza hotel in Singapore, Norwegian salmon is the main ingredient in their sumptuous version of Yu Sheng.

Food chain Jusco in China has Yu Sheng with Norwegian salmon on special offer for the entire period.

The NSEC says it has worked for a long time to introduce Norwegian salmon to sales outlets carrying Yu Sheng.

The tradition of eating raw fish during the New Year celebrations in China began during the Tang Dynasty (618–907 AD). The Chinese believe that eating raw fish ensures wealth and happiness in the New Year. The tradition started in the Guangdong Province and then spread to other parts of China. For the Chinese, the colour red means happiness, and this gives salmon a special place in the New Year celebrations. is published by Special Publications. Special Publications also publish FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.