Best of British at London trade fair Published: 12 February, 2007
FOOD from Britain (FFB) will be raising awareness of its services amongst the industry, as well as promoting quality British regional food and drink to both UK and international buyers through its presence at IFE07 from 18- 21 March at ExCel in London (stand no NH 1755).
FFB will host a business lounge for overseas buyers looking to source food from Britain at IFE07, and has worked with the English Regional Food Groups to ensure maximum presence of quality food and drink producers at the exhibition.
Some 150 producers will be featured in the speciality and regional food from Britain sector, as well as producers in the general foods sector and national pavilions from Scotland, Northern Ireland and Wales. Producers from Tastes of Anglia, South East Food Group Partnership, Heart of England Fine Foods, South West Food and Drink, Deliciously Yorkshire, Northumbria Larder, North West Fine Foods and East Midlands Fine Foods will ensure that the very best of British food and drink is on show.
For the first time, FFB will be working with Sainsburys to host a British supplier scout scheme called Supply Something New. Small producers, who feel they can offer a point of difference, will be able to present their products to a panel of Sainsburys personnel. After presenting their products, producers will be given feedback almost immediately and could potentially generate new listings.
FFB will also be hosting a series of seminars on its stand, including snapshots of latest developments in a number of leading export markets and opportunities in categories such as Alternative Retail and Ethnic Foods.
Working with UK Trade & Investment, FFB has invited some 20 buyers to IFE from Canada, China, Japan, Russia, Saudi Arabia, Singapore, Taiwan, Thailand and the United Arab Emirates. In addition to visiting the show, a Meet the Buyer event will be staged, matching UK suppliers with appropriate overseas buyers. Producers will also be able to network with the buyers at an all-British trade dinner on Sunday 18 March.
David McNair, Chief Executive at Food from Britain, said: Our international buyers lounge at this years top UK show will provide the catalyst for business generation and is part of our role to ensure that British exhibitors maximise their business opportunities. This year, FFB is forecasting the highest level of food and drink exports ever and through our presence at IFE 07 we aim to meet the increasing demands from international buyers looking to the UK for its innovation, added value and convenience retailing expertise.
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