Ambitious High Liner Foods strengthens marketing team –

Ambitious High Liner Foods strengthens marketing team Published:  02 September, 2011

CANADA’S ambitious High Liner Foods is expanding the marketing team in its seafood food service sector in the United States as part of its growth drive.

Fishery Products International Inc., a leading broadline seafood provider, has announced that it has added two senior staff members to its marketing team to lead and drive key marketing initiatives.

FPI,  is a division of High Liner Foods (USA) Inc. The parent company is thought to be one of those interested in the Icelandic Group’s US seafood operation.

Amy Amenta, who becomes senior marketing manager, is the first appointment. A 14-year marketing professional, she will create overall custom account channel strategies and priorities, execute and lead key channel initiatives and provide other support for FPI’s portfolio of seafood  products and services to profitably satisfy its top chain customers.

The second is Kristen Bouchie, who was appointed foodservice marketing manager. Ms Bouchie will direct and execute programmes to support growth in FPI’s branded foodservice value-added business. Among Bouchie’s responsibilities are day-to-day support of the regional sales managers and their associated broker network, channel/segment marketing planning and ongoing product pricing and promotional activities.

Jim LaBelle, FPI’s Vice President of Marketing, said: “At Fishery products International , we are continually focused on seeing what’s next and bringing cutting-edge innovations to the market in ways that create exceptional value for our customers. These two talented and experienced marketing professionals will play a key role in helping us continue to communicate all of the unique benefits we provide to our customers.”

Fishery Products International is a leading provider of quality seafood in the foodservice market, offering a broad portfolio of on-trend and in-demand seafood solutions to America’s largest restaurant chains, national distributors and regional specialists.