A New Era of Seafood Services Australia (SSA) Published: 23 July, 2012
Michelle Christoe was appointed mid-July as the Executive Officer for Seafood Services Australia and is excited to be an integral part of the new SSA.
Michelle comes to SSA as an accomplished, senior marketing professional with MBA qualifications. She has broad retail marketing and trade experience in the food industry, encompassing strategic planning, qualitative and quantitative research, interactive marketing, creative development, database / direct-marketing, public relations, manufacturing, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward thinking leadership in a team environment.
Michelle has a proven track record of results focussed toward achieving continuous, improved business performance.
Sophisticated consumer demands and a proliferation of environmental labelling schemes demand that the industry does more to improve the market position of Australian seafood.
Tariff barriers, non-tariff barriers and a strong currency are also eroding the traditionally strong position of Australian seafood in export markets. Achieving productivity and efficiency gains to offset rising costs are difficult in an environment of increasing red tape and a lack of clear secure fisheries access rights.
As these issues evolve, services to improve industry competitiveness must also evolve. New challenges demand fresh ideas and approaches.
The new project-based model of Seafood Services Australia commenced in July with the appointment of Michelle to take SSA into a new and exciting future to further enhance and work with the Australian seafood industry.
With this, SSA is excited to continue with FRDC funded projects including: Trade and Market Access to help industry represent its interests in the complex area of trade policy negotiations; and, Common Language project to target issues contributing to the negative perception of the Australian seafood industry on issues such as fisheries management performance, fisheries sustainability and the environmental impact of fishing.
SSA will continue to be a valuable resource to strengthen industry productivity, prosperity and resilience.